In my decade of creating websites for clients, I have seen a number of problems that come up again and again.  They are not only the most common website problems, but also the ones that have the biggest negative impact on people.

These are the fundamental problems that you need to get resolved to build a website that works for you. Any one of these problems can frustrate your chances of being successful online.

If you avoid these problems in the first place, you have a much better chance of succeeding with your website. Let’s explore them one by one.

1. Website Not Oriented to Your Market

In order to be successful in business – any business – you must be crystal clear about exactly who your market niche is. And your website must reflect this.  So the first thing to do is ask yourself “What market niche are you serving?”

Once you’re clear on that, your website must be aimed squarely at that market.  It must provide information that your target market want.  It must use their unique language.  They must feel that it’s written for them, or they will go elsewhere.

If your website is not specifically oriented towards your target market, it won’t appeal to anyone.

Your website must offer what they uniquely want.  If you know your target market well, you should be aware of their top 3-5 problems.  Every market has a set of problems that the members of the market come across again and again.

In recognising what these are, not only do you gain credibility in that market, but you develop rapport with its members instantly.

How do You Know What Your Market Want?

You know what your market want by asking them! There are several effective online means to get information from your market, as well as the more traditional offline ways of getting information.

So if you’re not sure what your market want, then the first step is to find out.  This will save you weeks or perhaps months of lost time in developing the wrong product, supplying it via the wrong media or offering it at the wrong price.

Does Your Website Deliver It?

Finally, you must ask yourself whether your website delivers what your target market want.  Not what they need – what they want. Need and want are two fundamentally different things.  You may know precisely what your market need, but there’s not point in offering it if they do not want it.

So does your website offer what your target market actually want, in the format they want, at a price that they can afford?

If you offer solutions to your market’s key problems, then you will be a person much in demand.  If you don’t, your website may need some changes.

Discover More

This is the first of seven critical website mistakes that I’ve seen people making over a decade in website development.  To discover more, and how to avoid them, join me for a webinar on Tuesday 24th September at 7pm BST.  Click here to claim your free place:
http://alunsites.com/wp2/fire-webinar

Tags: Avoid website mistake, Fire Your Webmaster, website mistakes