Content marketing is the number one strategy for building your business online. Prospects will consume your content and then want more from you. And you do want more prospect and profits, right? Here are 3 of the biggest call to action mistakes and what to do instead. Mistake no.1 – Failure to have one Gotta start here, right? I’ve seen so many people create great content and then fail to give the prospect any way to get more information […]
Anyone who is presenting on stage needs to be able to create a compelling call to action. It’s the same for anyone writing an article or running a webinar. If you don’t have a compelling call to action, you will not convert your prospects into clients. But how do you do that, exactly? Well, the secret is in what you do immediately before your call to action. Jeff Herring sees the same call to action errors over and over again. […]
Q: Do I need a Call to Action at the end of my article content? A: I must admit, I was a little surprised by this question. It came from someone who had purchased an entry level resource from me, and the purchase came with a bonus strategy session. In the book “Made to Stick” authors Chip and Dan Heath talk about the “curse of knowledge” – thinking that just because you know something means every one else knows it […]
What is the biggest problem I see with entrepreneurs who are selling their products or services? That’s easy. It’s not structuring their offer correctly! This is true whether it’s on a sales page, in person, on stage or on a webinar. Do you make offers using any of these platforms? And would you like to get better at it? Perhaps by getting more clients? By the way, what would just one more client be worth to you? Several hundreds of […]
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