What is invitational language? You’ve mentioned invitational language, you’ve mentioned inviting people a couple of times now. What is invitational language? Jeff: One of the ways to describe that is to talk about what it’s not. Anybody that’s been online for more than one day, has got those emails or promotions that say you’ve got to get this before midnight tonight! We’ve only got three! They’re going away soon! All the people that do this who hate me for doing […]
What Is Content Conversion? The title of the webinar that we’ve got Wednesday (today, folks!) is content conversion. Can you tell me what is content conversion? Why is that different? Jeff: It’s different Alun, because so much of what you get in marketing, especially online marketing, is banging people over the head. Get this, get this, get this. We Won’t Rub Cheese On Your Neck (Whaaat?) Back in the 70’s, I grew up in Central Florida. We moved there six […]
Alun: I’d like to introduce my friend, Jeff Herring. For years, Jeff has been known as the “Internet Article Guy.” He specialised in training people to create articles, something that can be complex and confusing, but Jeff makes it simple. Recently, he’s been focusing on the hot topic of the moment, Content Creation. Jeff is, I’m delighted to say, running a webinar with me next week. I’m hosting it and it’s on content conversion. I’m here today to ask Jeff […]
I’ve put together a short video for you where two furry creatures try to explain the importance of spending time creating a great article title. There are two main reasons – you need the article to be found, and you need it to pique the attention of your readers. So it needs to be SEO-friendly while still getting the attention of your target readers. This requires skill as you have to know not only what the search engines are looking […]
Ever browsed in a newsagents and had your attention grabbed by a headline? Of course you have – and that means the author of the article has done his job right. The headline is there to hook you in, to pique your interest. If you’ve ever examined the headlines on the cover of Cosmopolitan magazine, you’ll know what I mean. Those few words on the cover convey the promise of, and perhaps the benefits of the article inside. Cosmopolitan cover […]
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