What is invitational language? You’ve mentioned invitational language, you’ve mentioned inviting people a couple of times now. What is invitational language? Jeff: One of the ways to describe that is to talk about what it’s not. Anybody that’s been online for more than one day, has got those emails or promotions that say you’ve got to get this before midnight tonight! We’ve only got three! They’re going away soon! All the people that do this who hate me for doing […]
Content marketing is the number one strategy for building your business online. Prospects will consume your content and then want more from you. And you do want more prospect and profits, right? Here are 3 of the biggest call to action mistakes and what to do instead. Mistake no.1 – Failure to have one Gotta start here, right? I’ve seen so many people create great content and then fail to give the prospect any way to get more information […]
When you make a call to action, you’re requesting someone to do something. That something must be in their interest, or they are not going to do it. So they must be motivated to take the action you suggest. Motivation comes in two flavours – motivation towards and away from. Motivation towards involves stressing the benefits that someone will have through taking the action. It’s about the advantages that they will experience, the pleasure or reward that they will gain. […]
Q: Do I need a Call to Action at the end of my article content? A: I must admit, I was a little surprised by this question. It came from someone who had purchased an entry level resource from me, and the purchase came with a bonus strategy session. In the book “Made to Stick” authors Chip and Dan Heath talk about the “curse of knowledge” – thinking that just because you know something means every one else knows it […]
Join me on 29th April when Jeff Herring is my guest. And he’s covering what so many people have trouble with – getting your Call To Action right. What would it be like to know the secret to getting your prospects to do what you want them to do? How would that change your business? How would that change your bottom line? In this Brand New Webinar you will discover: The 3 Biggest Call to Action Mistakes The 5 Necessary […]
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