Content marketing is the number one strategy for building your business online. Prospects will consume your content and then want more from you.
And you do want more prospect and profits, right?
Here are 3 of the biggest call to action mistakes and what to do instead.
Mistake no.1 – Failure to have one
Gotta start here, right? I’ve seen so many people create great content and then fail to give the prospect any way to get more information at all.
What to do instead
My students and coaching clients know the firm rule I have:
Always give your prospect another way to engage you, invest with you, or both
It’s just plain foolish not to, and not at all hard to do.
Mistake no.2 – Failure to focus on your prospect
When marketers do remember to include a call to action, I see so many of them make it all about them. Here’s my great background, here’s my great product, here’s my great whatever…
What to do instead
This is NOT about you. Focus on your prospect. What do they want and need? What problems are they trying to solve? Remember, your prospects are listening to radio station WIIFM – What’s In It For Me?
Mistake no.3 – Failure to ask for the click
Another common and costly mistake responsible for leaving a great many prospects and profits on the table.
Never assume that your prospect knows what to do to respond to your call to action. Take them by the hand and show them exactly what you want
What to do instead
Pretend that you are talking with someone who is online for the very first time. Take them by the hand and show them exactly what you want them to do. They will experience you as a trusted guide. This is a really good thing, because prospects will spend money with trusted guides.
Bottom Line?
You want to create content that always leads to a great call to action.
And I’ll show you step-by-step exactly how to create a profitable Call to Action on this upcoming Results Now Webinar: “How to Create a Profitable Call to Action: The Secret to Getting Your Prospects to Do What You Want Them to Do” on Monday April 29th at 4 pm EDT – Join us here => http://alunloves.it/jeff
