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In creating websites for clients, I have seen a number of problems that come up again and again. As well as being depressingly common, these problems have the largest negative impact. To build a website that works for you, you must understand these problems. If you avoid them in the first place, you have a much better chance of succeeding with your website. Let’s talk about brochure websites. What Is A Brochure Website? A brochure site looks just like an […]
Tags: intangible services, website mistakes, wordpress websites
In my decade of creating websites for clients, I have seen a number of problems that come up again and again. They are not only the most common website problems, but also the ones that have the biggest negative impact on people. These are the fundamental problems that you need to get resolved to build a website that works for you. Any one of these problems can frustrate your chances of being successful online. If you avoid these problems in […]
Tags: Avoid website mistake, Fire Your Webmaster, website mistakes
Content marketing is the number one strategy for building your business online. Prospects will consume your content and then want more from you. And you do want more prospect and profits, right? Here are 3 of the biggest call to action mistakes and what to do instead. Mistake no.1 – Failure to have one Gotta start here, right? I’ve seen so many people create great content and then fail to give the prospect any way to get more information […]
When you make a call to action, you’re requesting someone to do something. That something must be in their interest, or they are not going to do it. So they must be motivated to take the action you suggest. Motivation comes in two flavours – motivation towards and away from. Motivation towards involves stressing the benefits that someone will have through taking the action. It’s about the advantages that they will experience, the pleasure or reward that they will gain. […]
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