The one thing I really like about your webinars Jeff, is you get people active. It’s not a passive thing. People don’t just listen to you. You get them doing things. They generate content on the webinar under your guidance. And at the end of the webinar, they walk away with something tangible. You do that on every webinar I’ve seen you deliver. And that, I have to say is unique. What Will They Get This Time? Can you give […]
If you’d like to hear more, join us today at 7pm GMT, 2pm EST, 11am PST for a free content creation webinar. Jeff will get you creating content you can sell or promote with right there on the webinar. Ask him why you shouldn’t rub cheese on people’s necks. Claim your place here: http://alunloves.it/jeffcontent
What is invitational language? You’ve mentioned invitational language, you’ve mentioned inviting people a couple of times now. What is invitational language? Jeff: One of the ways to describe that is to talk about what it’s not. Anybody that’s been online for more than one day, has got those emails or promotions that say you’ve got to get this before midnight tonight! We’ve only got three! They’re going away soon! All the people that do this who hate me for doing […]
What Is Content Conversion? The title of the webinar that we’ve got Wednesday (today, folks!) is content conversion. Can you tell me what is content conversion? Why is that different? Jeff: It’s different Alun, because so much of what you get in marketing, especially online marketing, is banging people over the head. Get this, get this, get this. We Won’t Rub Cheese On Your Neck (Whaaat?) Back in the 70’s, I grew up in Central Florida. We moved there six […]
Alun: I’d like to introduce my friend, Jeff Herring. For years, Jeff has been known as the “Internet Article Guy.” He specialised in training people to create articles, something that can be complex and confusing, but Jeff makes it simple. Recently, he’s been focusing on the hot topic of the moment, Content Creation. Jeff is, I’m delighted to say, running a webinar with me next week. I’m hosting it and it’s on content conversion. I’m here today to ask Jeff […]
Here’s an extract from an interview I conducted with Jeff Herring yesterday. In it, Jeff explains what Content Marketing and Content Conversion are and the Five Steps needed to profit from them correctly. I love how clear and simple Jeff makes things – have a listen and see if you agree. Here are the Five Steps to Content Marketing success: Five Steps To Content Marketing Success Content Creation Online Visibility Driving Traffic Building your list Creating Products from your content […]
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