Alun: I’d like to introduce my friend, Jeff Herring. For years, Jeff has been known as the “Internet Article Guy.” He specialised in training people to create articles, something that can be complex and confusing, but Jeff makes it simple.
Recently, he’s been focusing on the hot topic of the moment, Content Creation. Jeff is, I’m delighted to say, running a webinar with me next week. I’m hosting it and it’s on content conversion. I’m here today to ask Jeff all about it. Welcome, Jeff!
Jeff: Thank you Alun. I appreciate it. It’s always an honour to be here and do these kind of things. I look forward to bringing some good strategies to your folks. You introduced me as The Internet Article Guy, and that’s where I got my start. I was writing a column for the newspaper when I was a family therapist.
I’ve been teaching creating articles online. Then it kind of expanded in to a bigger niche, which is content marketing, which is articles, videos, infographics, social media updates, anyway that you deliver content. Here’s the thing, and this is why it’s important to listen to this whole interview and come to the webinar.
Contrast Traditional Marketing With Content Marketing
In traditional marketing it’s all about trying to convince or tell people that you are a rock star.
With Content Marketing, it’s all about simply demonstrating you’re a rock star by giving them good stuff and good information. You don’t have to stand on top of the building and say, look at me, you just have to deliver good content, and the good stuff comes through.
Alun: Absolutely. You mentioned Content Marketing there; can you tell me what is Content Creation and what is Content Marketing?
What Does Content Marketing Consist Of?
Jeff: Content Marketing is the umbrella over content creation. I look at it as five simple steps to six figure success.
Content Marketing involves:
- Content Creation
- Online Visibility
- Driving traffic
- Building Your List
- Creating Products from your content.
So Content Marketing is taking your message, whatever your message is, and packaging it in a way that helps people. It delivers a life changing message. That could be saving your relationship, making more money, or catching more fish. Whatever benefit is involved.
The first part is Content Creation. Everybody out there is an expert on something. They may not know it, and it may not be their job, but they’re really good as something. What I do is help them unleash that expertise, and package it up in a way to get it out there. Then to market it in a way that it is invitational, and then cash in on that content.
Join Our Webinar
On Wednesday 10th December, at 7pmGMT, 2pm EST, I’m running a free webinar with Jeff as guest presenter. Jeff will not only show you how to create content, you’ll create your own unique content right on the webinar. You can then use that to build your list, create online presence, create products and drive traffic.
Click here to reserve your place:
http://alunloves.it/jeffcontent
