Alun: What sort of content is that, Jeff? I know, because I’ve been using Custom Content Wizard this week, but for people who don’t know, what sort of content is that? What form?
Jeff: That’s a great question, Alun. Namely, it’s every form. We built this thing in order to create articles and social media updates. Then we added a Power Point function. You answer some questions, you press the button, and you get 21 templates of articles. If you pressed the PowerPoint button, then you’ve got video slides to make your own videos. They can be social media updates.
What’s amazing is we created this thing and we keep learning what it can do. It’s kind of Frankenstein-ish in a way. Because you can create Kindle books. Every time you use it, you get 64 content starter ideas that you can use as social media engagement. You can create webinars out of them. If it’s content, you can create it out of this even with infographics, and what to say on it.
I’m always excited about bringing this to other communities, because we didn’t set out to do this, but to reality, in the last 90 days that we’ve been using this and thousands of people have been using this, we’re actually changing the Internet. And it just blows me away.
Alun: The thing I really like about it is you put all the information in once, and you don’t just get one article or one presentation. You get loads and loads and loads. For your one bit of effort, which might take you, let’s say, 10 minutes, you’ve got different types of unique content in unique forms for the next month maybe. It’s incredible.
Jeff: And the beauty of it is that when you do that, it’s not something that you do just once. You can go through and answer those questions as many times as you want on multiple topics. You can do that over and over again, and it’s no longer a matter of “what kind of content do I create?” It’s a matter of “out of all the content I created what do I pick for today?” which is a fine problem to have.
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