When you make a call to action, you’re requesting someone to do something. That something must be in their interest, or they are not going to do it. So they must be motivated to take the action you suggest. Motivation comes in two flavours – motivation towards and away from. Motivation towards involves stressing the benefits that someone will have through taking the action. It’s about the advantages that they will experience, the pleasure or reward that they will gain. […]
Anyone who is presenting on stage needs to be able to create a compelling call to action. It’s the same for anyone writing an article or running a webinar. If you don’t have a compelling call to action, you will not convert your prospects into clients. But how do you do that, exactly? Well, the secret is in what you do immediately before your call to action. Jeff Herring sees the same call to action errors over and over again. […]
Q: Do I need a Call to Action at the end of my article content? A: I must admit, I was a little surprised by this question. It came from someone who had purchased an entry level resource from me, and the purchase came with a bonus strategy session. In the book “Made to Stick” authors Chip and Dan Heath talk about the “curse of knowledge” – thinking that just because you know something means every one else knows it […]
What is the biggest problem I see with entrepreneurs who are selling their products or services? That’s easy. It’s not structuring their offer correctly! This is true whether it’s on a sales page, in person, on stage or on a webinar. Do you make offers using any of these platforms? And would you like to get better at it? Perhaps by getting more clients? By the way, what would just one more client be worth to you? Several hundreds of […]
Join me on 29th April when Jeff Herring is my guest. And he’s covering what so many people have trouble with – getting your Call To Action right. What would it be like to know the secret to getting your prospects to do what you want them to do? How would that change your business? How would that change your bottom line? In this Brand New Webinar you will discover: The 3 Biggest Call to Action Mistakes The 5 Necessary […]
I’ve put together a short video for you where two furry creatures try to explain the importance of spending time creating a great article title. There are two main reasons – you need the article to be found, and you need it to pique the attention of your readers. So it needs to be SEO-friendly while still getting the attention of your target readers. This requires skill as you have to know not only what the search engines are looking […]
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