Q: Do I need a Call to Action at the end of my article content? A: I must admit, I was a little surprised by this question. It came from someone who had purchased an entry level resource from me, and the purchase came with a bonus strategy session. In the book “Made to Stick” authors Chip and Dan Heath talk about the “curse of knowledge” – thinking that just because you know something means every one else knows it […]
What is the biggest problem I see with entrepreneurs who are selling their products or services? That’s easy. It’s not structuring their offer correctly! This is true whether it’s on a sales page, in person, on stage or on a webinar. Do you make offers using any of these platforms? And would you like to get better at it? Perhaps by getting more clients? By the way, what would just one more client be worth to you? Several hundreds of […]
Join me on 29th April when Jeff Herring is my guest. And he’s covering what so many people have trouble with – getting your Call To Action right. What would it be like to know the secret to getting your prospects to do what you want them to do? How would that change your business? How would that change your bottom line? In this Brand New Webinar you will discover: The 3 Biggest Call to Action Mistakes The 5 Necessary […]
I’ve put together a short video for you where two furry creatures try to explain the importance of spending time creating a great article title. There are two main reasons – you need the article to be found, and you need it to pique the attention of your readers. So it needs to be SEO-friendly while still getting the attention of your target readers. This requires skill as you have to know not only what the search engines are looking […]
Content Marketing is a great way to build a strong presence online, drive traffic and build your list community. It’s also one of the easiest and most repeatable ways to build your online business. And you do want to build a strong presence online, drive traffic and build your list community for your online business, right? It all starts with titles Your content starts with titles. If your title captures the attention of your prospect, you have a great chance […]
Here’s a short video explaining about the problems of poorly titled articles and products. Poorly titled articles don’t get read, and poorly title products don’t even get looked at. The video also suggests a solution – joining Jeff Herring and me on a webinar live to create profit-creating titles right there on the webinar. You can sign up for the webinar by going to this link: http://alunloves.it/jefftitle
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